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#GivingTuesday is just five weeks away (December 2), and many nonprofits are ramping up their fundraising plans. If you’re a business, you have a PR opportunity: extend the Black Friday weekend with a #GivingTuesday cause marketing campaign. For those unaware of #GivingTuesday, it’s technically the fifth day of the holiday shopping season following Black Friday, Small Busi ...
“Our first restaurant opened in North Miami in 1972, and since then we have grown to over 160 locations in 34 countries,” says Tony Roma’s Media and Communications Manager Jay Winborne. “Despite our growth, we struggled with brand awareness,” he says. “We needed a PR solution that helped us showcase our strengths to customers, build brand awareness and show how our actions make a difference.
I recently was reading Sally Hogshead’s latest book, How the World Sees You, when I was shocked by one of her insights. More specifically: an insight gleaned from her assessment tool meant to describe how I influence other people. I know I’m an analytical guy, and the assessment confirmed this. The other aspect of the assessment shattered my gratuitous sense of self-awareness.
Oreo was the belle of the 2013 Super Bowl when its “Dunk in the Dark” tweet riffed off the mid-game blackout, earning thousands of retweets and hundreds of media mentions. But how exactly have Oreo and a handful of other brands since this epic tweet made such a splash with real-time tactics? MWW’s Alissa Blate shed some light on how to effectively do real-time PR and marketi ...
News happens fast, seemingly more so when you work in PR. You not only have to monitor the news but also respond to it with relevant, timely stories. You have to practice your PR in real-time. It’s a daunting task, but these five essentials can help turn it from impossible to possible. 1. Data Any real-time initiative is steeped in data.
Sometimes it feels like the world is in free fall. The public relations industry is evolving and things we’ve been trained to do as traditional PR professionals appear to be less important than they once were. Do you ever find yourself wondering which traits and skill sets are really important? Of course you do. We all do.
Ello, the much talked-about social network of late, has left many of us wondering if we should invest time in the site and, if we should, how to get into it. The site is invitation-only, so unless we know someone who knows someone, we’re pretty much stuck on the sidelines. That may not be such a bad thing. Let’s be early adopters! Early adopters always are lauded – after the fact.
Does Twitter feel really noisy to you? Kind of like a firehose of information turned up full and blasting you in the face? You may be struggling with a case of Twitter Overwhelm. Twitter overwhelm is very real. For many, especially new users, Twitter’s speed, volume and required brevity make participation daunting, which can be problematic for PR’s.
Marketing and public relations go together like peanut butter and jelly. With the right strategy, they can both make the other more effective (and tasty!). If you’re currently using content marketing, consider tying in your PR efforts (and vice versa) for maximum results. Consult Your Calendar Likely you know several months in advance some of the major PR events you have f ...
I admit, I love stats. After reading yet another social media infographic that didn’t tell me anything about my communications business other than Pinterest is important, I decided to curate seven studies and statistics that would make an impact on a communicator’s approach. Here are seven random statistics that just may change your PR plan: 1) Ethics Matter Did you know tha ...
“We needed to increase our media reach, but being in a niche market made that difficult,” says Elizabeth Oviedo, Symmetry Software marketing manager. “Our customers and prospects only trust certain publications.” That’s why the Scottsdale, Arizona-based payroll software business turned to the Vocus PR Suite.
When I worked as an operations manager, I never took sales calls. When I needed a new vendor, I did my research ahead of time and started negotiating terms during my first real contact with a rep. I always assumed this was a deviant way to manage procurement but I was wrong: nearly 60 percent of businesses choose B2B vendors in the way I described.
Real time tends to be associated with marketing – in no small part thanks to the quintessential Oreo “moment” – but the tactic perhaps more appropriately belongs to PR practitioners. PR pros often are better able to respond in the “now” than their marketing counterparts. They study trends, topics and keywords and know how to insert themselves into conversations.
The future of PR is not only bright it’s vibrant and visual. Earlier this month we sponsored the release of Brian Solis’ new eBook “What If PR Stood for People and Relationships?” a manifesto about the future of PR. But, we couldn’t let Brian have all the fun, so we teamed up with Canva to host The Future of PR hashtag contest.
PR professionals and communicators often see the latest piece of technology – whether a social network, device or something else – as a cure-all. But technology doesn’t mean you can put your feet up and watch as you rack up results. You have to analyze its potential, implement it properly and find new ways of measuring success.
Integrated Marketing & PR Best Practices Blog