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I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
Content marketing is an integral part of your digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing.
It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near my home. I had plenty of time as I was between jobs. But it made a big promise.
Making predictions about web design trends is not an exact science, but neither is design itself – so what’s wrong with a little creative conjecturing about 2018. 2017 saw a number of web design trends pop up. Including a wave of 3D design as designers started to get on board and familiar with WebGL and 3D rotatable renders, an increased use of the parallax effect, and a litt ...
For years I have been saying the same thing: content is king. No matter what changes are made in the marketing world (and it tends to move fast) content is still the number one way to engage with your audience and help elevate your brand. With this in mind, it isn’t always easy to create engaging, effective content at every turn.
This time next year, your business will rank No. 1 in search results! – Every SEO company ever. Why do they all sound the same? Because it’s these magic words that attract new clients. Small-to-medium-sized businesses (and even big players) rarely understand what SEO really implies; what they know are merely statistical results they are bombarded with at every corner: The no.
Do you find new friends and forget the old ones as you move through life? Or do you maintain a loyal squad that sticks with you? Just like in life, businesses have different approaches to relationship building and customer acquisition. Some businesses focus all of their effort and resources on finding new customers, and some prefer to lean towards customer retention.
Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different opinions and disciplines fighting for our attention. We need to distill the clutter and noise of shiny new ideas and distractions into the essential elements you need to foster and develop for content marketing mastery.
Successfully executing a digital marketing campaign will result in a number of benefits for your business, such as: increased brand awareness, higher SERP rankings, increased website traffic and most importantly, sales. But what about the downside of digital marketing? The more you grow your online presence, the more your website becomes a juicy target for hackers.
Over the last year and a half I have had the pleasure of helping a large number of customers grow their Instagram accounts through our Instagram growth agency. We’ve grown accounts from 100 followers, all the way to 300,000+ followers. The testimonials have been through the roof, with people saying how they have landed influencer deals, grown their business sales, increased ...
Each second, there are over 61,000 searches made on Google, 7,698 tweets and 794 Instagram posts made… So how can you make sure you stand out in such a concentrated arena? It’s every person for themselves out there and if you don’t stay on top of it, you might get lost in the crowd. Long gone are the days where posts showed up in chronological order, now each social media pl ...
The competition on social media platforms is becoming fiercer every day… Every startup, local business or Fortune 500 company is cranking out large volumes of social media content and fighting for your customers’ attention. The algorithms are shifting too. Facebook is leading the way by devaluing the reach of text-based content in exchange for video. Instagram and LinkedIn are following.
Months of coding, weeks of rigorous testing and after an anxious wait for the app stores’ approval, you have finally released your app to the digital world. Now comes the biggest challenge… Increase your app downloads! In the end, an app’s success is always measured by the number of downloads it acquires.
Do you want more people to recommend your products? Would you like to maximize word of mouth marketing? According to a Nielsen, the most trusted promotional content format is “Recommendations from people I know,” at 83%. Branded websites come in second at 70%, and consumer opinions rank third at 66%. This makes complete sense when you think about it.
For a while now, the Google search algorithm has been considering social media signals as one of its ranking factors. However, many SEO experts argue that social media, whilst a ranking factor, doesn’t have any significant influence on your SEO performance. So which one is it? Do social media signals influence your search ranking or not? I believe the correlation is stronge ...
You probably already know that conversion rate optimization (CRO) remains the “number 1” objective for any digital marketer or online business. When it comes to CRO, I’m sure you’re thinking about: Landing page optimization, call-to-action (CTA) placements and lead forms! But here’s the challenge… Do these conversion optimization strategies guarantee torrents of new custome ...
Do you want to achieve financial independence? The internet offers a slew of opportunities that can help you. You can build an authoritative niche blog, earn commissions through affiliate marketing, sell online courses, and more. The chances of success? Probably not as high as you hope – unless you have your eyes set on eCommerce.